I help public and private sector clients maximize their impact by designing strategic communications campaigns that reach the right audience using the right tools and messages.
Access to Safe Education During War
Role: Communications Director
Company: Chemonics International
Client: USAID
Responsibilities: Message development, strategy planning, media direction, event organization
Through collaboration with local and regional governments, this media campaign showcased Ukraine’s dedication to protecting children’s right to education during the war and the impact of international support in fulfilling this commitment.
The campaign reached Ukrainian and international audiences through:
- High-profile opening event for Ukraine’s first permanent underground school in Kharkiv, covered by international media
- Social media campaign highlighting the impact of international support and efforts by local government
- Video series distributed in local media and Ukrainian government channels
- Articles published in Ukrainian media sources
Return to Business for Rural Hospitals
Role: Communications Consultant
Company: SRJ Marketing Communications
Clients: Hospitals in the U.S. Southwest
Responsibilities: Message development, strategy planning, content writing
Small hospitals and clinics faced a sharp decline in patient visits during the COVID-19 pandemic. This campaign helped improve community trust by positioning healthcare providers as essential sources of information, increasing visits and enhancing awareness of local healthcare services.
To maximize reach, the campaign leveraged newspaper and radio advertising, social media, email marketing, press releases, and hospital websites.
Empowering the next generation of Media Professionals
Role: Communications Director
Company: Chemonics International
Client: USAID
Responsibilities: Message development, strategy planning, media direction
Youth are key to building the future of Ukraine’s media environment. However, young people outside the country’s largest cities have few opportunities to learn the media literacy and production skills needed to succeed. This campaign showcased how the U.S. Government partnered with a small city in southern Ukraine to empower local youth to be the leading creative professionals of tomorrow.
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